{"id":148,"date":"2018-06-18T06:57:57","date_gmt":"2018-06-18T06:57:57","guid":{"rendered":"https:\/\/yessmagyarorszag.hu\/about\/"},"modified":"2023-05-11T07:30:19","modified_gmt":"2023-05-11T05:30:19","slug":"rolunk","status":"publish","type":"page","link":"https:\/\/yessmagyarorszag.hu\/hu_hu\/rolunk\/","title":{"rendered":"R\u00f3lunk"},"content":{"rendered":"\n\t<section class=\"section\" id=\"section_967035322\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t<button class=\"scroll-for-more z-5 icon absolute bottom h-center\" aria-label=\"Scroll for more\"><i class=\"icon-angle-down\" style=\"font-size:42px;\"><\/i><\/button>\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row align-center\"  id=\"row-1472653531\">\n\n\n\t<div id=\"col-1339130082\" class=\"col medium-8 small-10 large-7\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\n<h2 style=\"font-size: 240%\">R\u00f3lunk<\/h2>\n<h4>YESS! Magyarorsz\u00e1g Kft.<\/h4>\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1339130082 > .col-inner {\n  padding: 40px 0px 0px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_967035322 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n  background-color: rgb(246, 246, 246);\n}\n#section_967035322 .ux-shape-divider--top svg {\n  height: 150px;\n  --divider-top-width: 100%;\n}\n#section_967035322 .ux-shape-divider--bottom svg {\n  height: 150px;\n  --divider-width: 100%;\n}\n<\/style>\n\t<\/section>\n\t\n\t<section class=\"section\" id=\"section_490560943\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row align-center\"  id=\"row-75423492\">\n\n\n\t<div id=\"col-952154084\" class=\"col medium-9 small-12 large-9\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<div><strong><strong>T\u00f6rt\u00e9net:<\/strong><\/strong><\/p>\n<\/div>\n<div>A Yess! m\u00e1rkan\u00e9vet a nagy m\u00falt\u00fa Gl\u00f3bus konzervgy\u00e1r hozta l\u00e9tre az ezredfordul\u00f3 k\u00f6rny\u00e9k\u00e9n. A nagyfogyaszt\u00f3i n\u00e9pszer\u0171s\u00e9gnek \u00f6rvend\u0151 Gl\u00f3bus sz\u00f3szok p\u00f3tl\u00e1s\u00e1ra, melyet egy multinacion\u00e1lis c\u00e9g v\u00e1s\u00e1rolt meg \u00e9s haszn\u00e1l az\u00f3ta is. Ezen sz\u00f3szok alternat\u00edv\u00e1jak\u00e9nt sz\u00fcletett meg a Yess!<\/div>\n<div>Ezt k\u00f6vet\u0151en elad\u00e1sra ker\u00fclt \u00e9s b\u00e1r piacon maradt \u00e9s m\u0171k\u00f6d\u00f6tt, de legink\u00e1bb a gasztro \u00fczlet\u00e1gban volt sikeres az \u00e9rt\u00e9kes\u00edt\u00e9s.<\/div>\n<p><\/p>\n<div><strong><strong>Jelen:<\/strong><\/strong><\/p>\n<\/div>\n<div>Ebben az \u00e9vben 2020-ban a term\u00e9kek \u00faj lend\u00fcletet vettek egy \u00faj v\u00e1llalkoz\u00e1s keretein bel\u00fcl, \u00e9s \u00faj strat\u00e9giai c\u00e9lokkal kezdt\u00fcnk neki a term\u00e9kek bevezet\u00e9s\u00e9nek \u00e9s a Yess m\u00e1rka \u00e9p\u00edt\u00e9s\u00e9nek.<\/div>\n<div><strong>Strat\u00e9giai c\u00e9lok:<\/strong><\/strong><\/p>\n<\/div>\n<div>C\u00e9g\u00fcnk tov\u00e1bbra is egy 100%-ban magyar tulajdonban l\u00e9v\u0151 v\u00e1llalkoz\u00e1s, mely a kiv\u00e1l\u00f3an kidolgozott recept\u00far\u00e1j\u00fa, klasszikus \u00edz vil\u00e1g\u00fa, \u00e1r \u00e9rt\u00e9kar\u00e1nyban rendk\u00edv\u00fcl j\u00f3l poz\u00edcion\u00e1lt standard min\u0151s\u00e9g\u0171 \u00e9tel\u00edzes\u00edt\u0151ket k\u00edv\u00e1nja min\u00e9l sz\u00e9lesebb k\u00f6rben eljuttatni a fogyaszt\u00f3khoz. V\u00e1llalatunk strat\u00e9gi\u00e1ja a Yess m\u00e1rkanev\u0171 term\u00e9kek sz\u00e9les k\u00f6r\u0171 megismertet\u00e9se \u00e9s megkedveltet\u00e9se a fogyaszt\u00f3kkal els\u0151sorban a magyar piacon. Magyar munkaer\u0151 \u00e1ltal \u00e9s az adotts\u00e1gokhoz igaz\u00edtottan magyar alapanyagok felhaszn\u00e1l\u00e1s\u00e1val. Meghat\u00e1roztuk, hogy minden term\u00e9k\u00fcnkh\u00f6z lehet\u0151s\u00e9g szerint magyar alapanyagokat haszn\u00e1ljunk fel, ezzel seg\u00edtve a magyar gazdas\u00e1g tov\u00e1bbi n\u00f6veked\u00e9s\u00e9t. Term\u00e9szetesen a versenyk\u00e9pess\u00e9g meg\u0151rz\u00e9se mellett.<\/div>\n<div>A Yessmagyarorsz\u00e1g Kft. eszmeis\u00e9g\u00e9b\u0151l \u00e9s c\u00e9gfiloz\u00f3fi\u00e1j\u00e1b\u00f3l kiindulva k\u00e9pes a technol\u00f3giai v\u00e1ltoz\u00e1sok gyors lereag\u00e1l\u00e1s\u00e1ra. C\u00e9lunk a piaci ig\u00e9nyekre val\u00f3 gyors megfelel\u00e9s \u00e9s fogyaszt\u00f3k min\u0151s\u00e9gi ell\u00e1t\u00e1sa, kiszolg\u00e1l\u00e1sa.<\/div>\n<div><strong>Marketing:<\/strong><\/strong><\/p>\n<\/div>\n<div>Nagyon fontos sz\u00e1munkra, hogy a piacon egy el\u00e9rhet\u0151 \u00e1ru min\u0151s\u00e9gi term\u00e9ket tudjunk k\u00edn\u00e1lni fogyaszt\u00f3inknak.<\/div>\n<div>\u00c9tel\u00edzes\u00edt\u0151ink direkt megismertet\u00e9s\u00e9t a vev\u0151kkel rendk\u00edv\u00fcl fontosnak tartjuk. A m\u00e1rka \u00e9p\u00edt\u00e9se hangs\u00falyosan fontos sz\u00e1munkra. C\u00e9lunk, m\u00e1rk\u00e1nkat min\u00e9l t\u00f6bben megismerj\u00e9k, megszeress\u00e9k, \u00e9s kellemes \u00e9rz\u00e9sek t\u00e1rsuljanak hozz\u00e1, keress\u00e9k azt az \u00fczletekben. Ehhez a k\u00f6vetkez\u0151 \u00e9vben k\u00f3stol\u00f3kkal, fogyaszt\u00e1s\u00f6szt\u00f6nz\u0151 prom\u00f3ci\u00f3kkal, tematikus m\u00e9di\u00e1kban val\u00f3 megjelen\u00e9sekkel, facebook, instagram jelenl\u00e9ttel, influencer k\u00f6zvet\u00edt\u00e9s\u00e9vel k\u00edv\u00e1njuk n\u00e9pszer\u0171s\u00edteni.<\/div>\n<div>&nbsp;<\/div>\n<div>Ezen k\u00edv\u00fcl szeretn\u00e9nk seg\u00edteni \u00e9s egy\u00fcttm\u0171k\u00f6dni kereskedelmi partnereinkkel az \u0150 filoz\u00f3fi\u00e1jukat \u00e9s t\u00f6rekv\u00e9seiket seg\u00edtve. Amennyiben a piacon a nedves \u00e9tel\u00edzes\u00edt\u0151 kateg\u00f3ri\u00e1ban saj\u00e1tm\u00e1rk\u00e1ban gondolkodnak, c\u00e9g\u00fcnk hajland\u00f3 ebben egy\u00fcttm\u0171k\u00f6dni a fejleszt\u00e9sekben seg\u00edteni speci\u00e1lis \u00e9s esetlegesen kisebb egyedi volumenek legy\u00e1rt\u00e1s\u00e1ban is rugalmasan r\u00e9szt venni.<\/div>\n<div><strong>Fejleszt\u00e9s:<\/strong><\/strong><\/p>\n<\/div>\n<div>Maxim\u00e1lisan fontosnak tartjuk, hogy fejleszt\u00e9seink mindig piackutat\u00e1sokon \u00e9s a piac ig\u00e9nyeinek legjobb megismer\u00e9s\u00e9n alapuljanak. Innov\u00e1ci\u00f3ban \u00e9len j\u00e1rjunk.<\/div>\n<div>Leg\u00fajabb fejleszt\u00e9s\u00fcnk eredm\u00e9nye a glut\u00e9nmentes term\u00e9kcsal\u00e1dunk, melyek egyed\u00fcl\u00e1ll\u00f3ak ebben a term\u00e9kk\u00f6rben.<\/div>\n<div>Els\u0151dlegesen aj\u00e1nlom az \u00d6n\u00f6knek a 300g-os term\u00e9kcsal\u00e1dunkat, mely kimondottan a kis boltoknak biztos\u00edt min\u0151s\u00e9gi term\u00e9ket kisebb flakonos kiszerel\u00e9sben (majon\u00e9z, ketchup, must\u00e1r, barbecue, pizza, chili sz\u00f3szok ) Hiszen-e term\u00e9kek fajlagos \u00e1rban kedvez\u0151bbek, mint a tubusosak \u00e9s a kis k\u00e9zre \u00e1ll\u00f3 flakonok nagyon praktikus kiszerel\u00e9s\u0171ek a fogyaszt\u00f3k sz\u00e1m\u00e1ra. Csomagol\u00e1sfejleszt\u00e9sekkel szint\u00e9n a kor k\u00f6vetelm\u00e9nyeinek meg szeretn\u00e9nk felelni aktu\u00e1lisan \u00e9s el\u0151remutat\u00f3an.<\/p>\n<div>\n<br \/><strong>Yess! Magyarorsz\u00e1g Kft.<\/p>\n<\/div>\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-952154084 > .col-inner {\n  margin: 0px 0px -60px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_490560943 {\n  padding-top: 60px;\n  padding-bottom: 60px;\n}\n#section_490560943 .ux-shape-divider--top svg {\n  height: 150px;\n  --divider-top-width: 100%;\n}\n#section_490560943 .ux-shape-divider--bottom svg {\n  height: 150px;\n  --divider-width: 100%;\n}\n<\/style>\n\t<\/section>\n\t\n\t<section class=\"section\" id=\"section_1111227070\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row align-middle\"  id=\"row-118694852\">\n\n\n\t<div id=\"col-333734118\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\n  <div class=\"banner has-hover\" id=\"banner-2065279722\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n            <div class=\"bg fill bg-fill \"><\/div>\n                                    \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n\n   <div id=\"text-box-1747358502\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-1747358502 {\n  width: 60%;\n}\n#text-box-1747358502 .text-box-content {\n  font-size: 100%;\n}\n@media (min-width:550px) {\n  #text-box-1747358502 {\n    width: 60%;\n  }\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-2065279722 {\n  padding-top: 250px;\n  background-color: rgb(247, 245, 244);\n}\n#banner-2065279722 .bg.bg-loaded {\n  background-image: url(https:\/\/yessmagyarorszag.hu\/wp-content\/uploads\/2019\/06\/farming03-free-img.jpg);\n}\n#banner-2065279722 .ux-shape-divider--top svg {\n  height: 150px;\n  --divider-top-width: 100%;\n}\n#banner-2065279722 .ux-shape-divider--bottom svg {\n  height: 150px;\n  --divider-width: 100%;\n}\n@media (min-width:550px) {\n  #banner-2065279722 {\n    padding-top: 99.99%;\n  }\n}\n<\/style>\n  <\/div>\n\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-755158398\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\n  <div class=\"banner has-hover\" id=\"banner-551216221\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n            <div class=\"bg fill bg-fill \"><\/div>\n                                    \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n\n   <div id=\"text-box-1561784716\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-1561784716 {\n  width: 60%;\n}\n#text-box-1561784716 .text-box-content {\n  font-size: 100%;\n}\n@media (min-width:550px) {\n  #text-box-1561784716 {\n    width: 60%;\n  }\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-551216221 {\n  padding-top: 400px;\n  background-color: rgb(247, 245, 244);\n}\n#banner-551216221 .bg.bg-loaded {\n  background-image: url(https:\/\/yessmagyarorszag.hu\/wp-content\/uploads\/2020\/01\/image-01.jpg);\n}\n#banner-551216221 .ux-shape-divider--top svg {\n  height: 150px;\n  --divider-top-width: 100%;\n}\n#banner-551216221 .ux-shape-divider--bottom svg {\n  height: 150px;\n  --divider-width: 100%;\n}\n@media (min-width:850px) {\n  #banner-551216221 {\n    padding-top: 500px;\n  }\n}\n<\/style>\n  <\/div>\n\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1213698324\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\n  <div class=\"banner has-hover\" id=\"banner-1535825755\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n            <div class=\"bg fill bg-fill \"><\/div>\n                                    \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n\n   <div id=\"text-box-910996825\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-910996825 {\n  width: 60%;\n}\n#text-box-910996825 .text-box-content {\n  font-size: 100%;\n}\n@media (min-width:550px) {\n  #text-box-910996825 {\n    width: 60%;\n  }\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-1535825755 {\n  padding-top: 250px;\n  background-color: rgb(247, 245, 244);\n}\n#banner-1535825755 .bg.bg-loaded {\n  background-image: url(https:\/\/yessmagyarorszag.hu\/wp-content\/uploads\/2019\/06\/farming04-free-img.jpg);\n}\n#banner-1535825755 .ux-shape-divider--top svg {\n  height: 150px;\n  --divider-top-width: 100%;\n}\n#banner-1535825755 .ux-shape-divider--bottom svg {\n  height: 150px;\n  --divider-width: 100%;\n}\n@media (min-width:550px) {\n  #banner-1535825755 {\n    padding-top: 99.99%;\n  }\n}\n<\/style>\n  <\/div>\n\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1111227070 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n}\n#section_1111227070 .ux-shape-divider--top svg {\n  height: 150px;\n  --divider-top-width: 100%;\n}\n#section_1111227070 .ux-shape-divider--bottom svg {\n  height: 150px;\n  --divider-width: 100%;\n}\n<\/style>\n\t<\/section>\n\t\n\t<section class=\"section\" id=\"section_1769179159\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row row-solid\"  id=\"row-1915551104\">\n\n\n\t<div id=\"col-2032010049\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_344807509\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img width=\"268\" height=\"221\" 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